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search engine optimisation


Enter the world of SEO (Search Engine Optimisation)
Before we start your website, we will discuss which key search phrases, areas and services you would like to use within the fabric of your website. This will ultimately help your search engine ranking within the Google, Bing and Yahoo so that your website is highly visible on search results.

So...Paul Burningham Designs Ltd has finished your website. What next? Well, there is not point in having a fabulous website if no one can see it online. The obvious next step is to tell everyone about it and put your domain name on your business cards, vehicles if possible and on any other advertising that you do. The idea is that lots of potential customers will view your site.

The key to good SEO is the use of non descriptive words/phrases in the Google, Bing and Yahoo search. New customers searching on Google, Bing or Yahoo will type in general wording. For instance; if you have kennels with your company name as ‘Mearns Kennels’ which are based in Newton Mearns, Glasgow, someone who doesn’t know your name and is looking for a local kennel service may type in ‘Kennels Newton Mearns’ or ‘Dog boarding kennels East Renfrewshire’. So to optimise your website properly we need to cover all these key phases within the site.

Why Google, Bing and Yahoo?
All Paul Burningham Designs Ltd websites are geared to be Google, Bing and Yahoo friendly. Why these search engines? It's widely known that Google is the most used search engine in the world with the likes of Bing and Yahoo not far behind. Nearly everyone we meet in today’s world uses Google to search for information on businesses, shopping, travel etc., so it’s logical to make all our websites Google, Bing and Yahoo friendly. In this way we can offer our customers the best possible opportunity for making their online presence a success.

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